Gabatarwa

Bayar da darasi mai kyau yana sanya ku a matsayin hukuma, yana samar da kuɗaɗe, kuma yana gina alaƙa mai ɗorewa tare da masu sauraron ku. Amma har ma da tsarin karatun mafi kyau zai faɗi idan babu wanda ya san cewa yana wanzu. Ingantaccen haɓakawa shine gada tsakanin ƙwarewar ku da ɗaliban da ke buƙatar shi. Wannan jagorar yana ba da ingantattun dabaru don tallata nasarar koyar da darussan kuko kun gabatar da su ta kan layi, da kai, ko kuma a matsayin ƙwarewar mahaukaci. Za mu wuce ra'ayoyin al'ada kuma mu nutse cikin dabaru waɗanda ke haɓaka rajista, haɓaka haɗin kai, da kuma iyakar dawowar ƙoƙarin ku. Inganta darasi ba yunƙuri ɗaya bane; kowane sauraro da batun yana buƙatar hanyar da aka tsara. Sassan da ke gaba zasu ba ku cikakken tsari wanda zaku iya daidaitawa da sikelin.

Ka Fahimci Masu Sauraronka Sosai

Tallace-tallace yana farawa kafin ka rubuta tallace-tallace ko tsara wani matsayi na zamantakewa. Ba tare da cikakken fahimtar wanda kake ƙoƙarin isa ba, saƙon ka zai rasa alamar, kuma kuɗin tallan ka zai ɓace. Fara ta hanyar gina cikakkun masu sauraro waɗanda suka wuce ƙididdigar alƙaluma. Yi zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zurfin zur

Gudanar da Bincike na Farko da na Sakandare

  • Binciken farko: Yi bincike ta amfani da kayan aiki kamar Typeform (FLT) ko Google Forms tsakanin jerin imel ɗin ku na yanzu, mabiyan zamantakewa, ko ɗaliban da suka gabata. Tambayi waɗanne ƙwarewa na musamman suke son haɓaka, waɗanne shinge ke hana su yin rajista, da waɗanne tsari suke so (live vs. self-paced, gajere vs. multi-session). Hada da tambayoyi na tunani game da burinsu na aiki, tsoro, da ƙalubalen yau da kullun.
  • Binciken sakandare:FLT: 1 Nazarin masu fafatawa na masu fafatawa. Duba ra'ayoyinsu, tsokaci, da sassan Q&A. Gano gibin da za ku iya cikawa a cikin tayin su. Scour dandalin tattaunawa na masana'antu, ƙungiyoyin LinkedIn, da al'ummomi kamar Reddit don nemo tambayoyin da suka maimaita ko takaici da suka shafi batun ku.
  • Tallafin maki mai zafi: Create a simple table mapping each pain point to a specific solution your masterclass provides. Misali, I struggle with time management becomes Our masterclass breaks the topic into 20-minute daily modules, and I am overwhelmed by too many tools becomes Mun koyar da aiki guda daya wanda ya hada komai.

Yi amfani da wannan ilimin don rarraba masu sauraron ku gaba. Mai farawa na iya buƙatar harshe na asali da tabbaci; ƙwararren masani yana buƙatar zurfin zurfi, takaddun shaida, ko ingantaccen aiki. Sanya kwafin tallan ku, zaɓin tashar ku, har ma da farashin kowane ɓangaren. Alal misali, kuna iya ba da yanar gizo mai ƙarancin shiga ga masu farawa da kuma shirin ƙirar ƙirar ƙirar ƙwararru ga ƙwararrun masu aiki.

Ka San Inda Masu Sauraronka Suke

A masterclass a kan ci-gaba data kimiyya ba zai yi kyau a TikTok, amma a LinkedIn-daidaitaccen dabarun iya ci gaba. Bincike wanda dandamali your yiwuwa amfani ga sana'a koyo. Survey masu amsa ko kafofin watsa labarun analytics iya bayyana wannan. Har ila yau, la'akari da alkuki forums, Slack al'ummomin, Substack newsletters, da kuma kasuwanci wallafe-wallafe inda your masu sauraro tara. Ziyarci wadanda sarari, sauraron harshen da suka yi amfani da, da kuma lura da influencers da suka amince da. Wannan bincike ya sanar ba kawai abin da tashoshi da za su fifita amma kuma sautin da kuma style na saƙonnin.

Ka Ƙirƙiri Bayanan Rayuwa

Ka yi la'akari da abubuwan da ke jawo hankalin mutane da ke shiga makarantar. Ka fahimci abubuwan da ke jawo hankalin mutane: tsoron barin su, son samun amincewa, bukatar zama a cikin al'umma, ko kuma gaggawa na neman aiki. Ka yi amfani da hirar da aka yi wa abokan ciniki don ka gano waɗannan abubuwan. Tambaya mai sauƙi kamar Me zai sa ka yi nasara a wannan sana'a? zai iya ba ka bayanai masu amfani da za su iya sa ka yi nasara a aikinka.

Ka Ƙirƙiri Abin da Zai Iya Sayarwa

Abun ciki shine injin tallan ku. Kowane kwafi, hoto, ko bidiyo dole ne ya amsa tambaya ɗaya ga mai yiwuwa: Mececece ni? Manufar ita ce rage rigima da haɓaka sha'awa. Abun ciki ya kamata ya ilimantar da kai, ya ƙarfafa, kuma ya gina amincewa kafin ka taɓa neman rajista. Yi tunanin abubuwan tallan ku a matsayin ƙaramin rukuni a cikin kansayana ba da ƙima wanda ke nuna ƙwarewar ku da salon koyarwa.

Ka Rubuta Labarai da Za Su Sa Ka daina Yin Rubutu

Labarinku shine ƙofar. Maimakon Masterclass a cikin Tallace-tallace na Dijital, Gwada Masterclass: Sau uku Kasuwancin Imel ɗinku a cikin kwanaki 30. Yi amfani da lambobi, lokaci, da sakamako na musamman. A / B gwada taken a cikin tallan ku ko layin batun imel don ganin abin da ke haifar da ƙimar buɗewa mafi girma. Ka tuna cewa gibin son sani kuma yana aiki: Kuskuren # 1 wanda ke kashe ƙoƙarin SEO ɗinku (da Yadda ake gyara shi). Labarin dole ne ya zama takamaiman isa ya nuna dacewa da ƙarfin hali don samun dannawa.

Tsarin Kwafin da Ya Yi Tabbaci

  • Tsarin matsala-Agitate-Solution: Bude tare da mai koyo takaici, bayyana dalilin da yasa yake da tsada ( ɓata lokaci, rasa ci gaba, damuwa), sannan gabatar da darasin ku a matsayin amsar ƙarshe.
  • Feature vs. benefit: (FTL: 1) Features (misali, 6 kayayyaki tare da bidiyo) ba su da ban sha'awa fiye da fa'idodi (misali, kammala a cikin hutun abincin rana shida kawai kuma ku tafi tare da taswirar hanya mai kyau). Koyaushe fassara fasali zuwa sakamako. Ga kowane fasali tambaya, Don haka menene wannan yake yi wa ɗalibi?
  • Tabbatar da zamantakewar jama'a da ke juyawa: Yi amfani da shaidu waɗanda ke nuna canje-canje na musamman. Idan ɗalibi ya sami aiki bayan aji, faɗi haka. Haɗa shaidun bidiyo, nazarin harka tare da ma'auni (adamar $ 5,000 / watan), da tambarin kamfanoni masu ganewa idan ya dace.
  • ]Taraitaccen wuri da ƙaranci: Ƙuntataccen wurin zama, farashin tsuntsu na farko, ko ƙarewar kari na iya tura masu jinkirta. Amma amfani da waɗannan a cikin ɗabi'aKada ku taɓa ƙirƙirar ƙarancin karya. Lokaci na ainihi da aka haɗa da abubuwan da suka faru na ainihi (kamar kasancewa da mai magana da baƙo) suna aiki mafi kyau.

Ka Yi Amfani da Abubuwan da Ke Cikin Kayayyaki da na Bidiyo

Mutane suna sarrafa gani sau 60,000 fiye da rubutu. Create short promo videos nuna wani snippet na your koyarwa style, wani ci gaba lokaci daga wani baya zaman, ko wani m zanga-zanga na key dabara. Yi amfani da infographics ga taƙaita key takeaways ko wani kwatanta jadawalin na kafin da kuma bayan basira. bayar da free zazzagewa rajista, takardar aiki, ko mini-lessi a matsayin babban magnet. Interactive abun ciki kamar quizzes (Wane marketing basira ya kamata ka master gaba?) iya duka shiga da kuma raba your masu sauraro. Ga kowane yanki na gani abun ciki, hada da wani fili kira zuwa ga-action da ya kai ka masterclass saukowa page.

Ka Faɗa Labarai, Ba Gaskiya Ba

Rubuta labari a cikin abubuwan da ke cikin tallan ku. Raba tafiyarku ta koyon ƙwarewar, gazawar da kuka shawo kan ku, da nasarar da ta biyo baya. Labarun suna haifar da sautin motsin rai kuma suna sa fa'idodin ma'ana su zama na zahiri. Yi amfani da labarun nasarar ɗalibai azaman gajeren labari tare da farawa (gwagwarmayar), tsakiya (tabbatarwa ta babban aji), da ƙarshe (sakamakon). Waɗannan labaran suna da yawa kuma ana iya sake amfani dasu a cikin imel, sakonnin zamantakewa, da shaidu.

Yin Amfani da Tashoshi Masu Yawan Talla

A cikin wannan shirin, za a iya samun damar yin amfani da hanyoyin sadarwa da aka yi amfani da su don yin amfani da su.

Tallace-tallace a Kafafen Watsa Labarai

Ka Zaɓi Wuraren da Suka Dace

Don darussan B2B, LinkedIn da X (Twitter) sune ma'adanai na zinariya. Don batutuwan kirkira ko salon rayuwa, Instagram, YouTube, da Pinterest suna haskakawa. Facebook har yanzu suna ba da haɗin kai mai ƙarfi ga batutuwan da ke cikin al'umma da tsofaffin alƙaluma. Ka mai da hankalinka kan dandamali biyu zuwa uku inda masu sauraronka suka riga sun ba da lokaci, kuma ka mallaki tsarin abun ciki da kowane dandamali ya fi so (misali, gajeren bidiyo don Reels, dogon tsari don YouTube, zaren rubutu don X).

Kalandar Abun ciki na Gaban Fitarwa da Bayansa

  • makonni 4 kafin Yi wa batun ba'a, raba wani zance daga bincikenku, buga binciken tambaya Menene babban kalubalen ku tare da [batun]? Fara gina tsammanin.
  • A cikin wannan labarin, an rubuta wani littafi mai suna "The Book of the Law", wanda ya bayyana cewa: "A cikin wannan labarin, an rubuta wani littafi mai suna 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Book of the Law' da aka rubuta a cikin littafin 'The Law of the Law of the Law of the Law of the Law of the Law of the Land of the Land of the Land of the Land of England.'
  • 1 mako kafin Gudanar da lissafi na baya, karɓar bakuncin mini-koyarwa ta kai tsaye, ko buga ɗan gajeren rubutun blog wanda ke taƙaita tip # 1 daga kwas ɗin ku. Yi amfani da labarai ko abun ciki na ɗan lokaci don ƙirƙirar gaggawa na yau da kullun.
  • A lokacin da kuma bayan da aka buga babban fayil, masu halarta, da kuma sake yin tayin. Tag mahalarta da kuma karfafa su su raba abubuwan da suka dauka. Create a highlight reel for future gabatarwa.

Tallace-tallacen da Aka Biya a Duniyar

Yi amfani da tallan tallace-tallace don nuna taken sashi da sakamakon ɗalibai, kuma koyaushe gwada nau'ikan kirkirar daban-daban (static vs. video, shaidu vs. preview na koyarwa). Ga kowane ad saiti, ayyana maƙasudi mai kyau zirga-zirga, juyowa, ko sa hannu kuma kiyaye masu sauraron ku ƙanƙanta don dacewa amma ya isa ya tattara bayanai.

Talla ta Imel

Imel ya kasance daya daga cikin tashoshin da suka fi yawan juyawa ga darussan, musamman idan aka haɗa su da rarrabuwa da aiki da kai.

  • Gina da kuma rarraba jerin ku: Yi amfani da firikwensin jagora (misali, jerin rajista kyauta, takardar yaudara, ko ƙaramin kwas) don tattara imel. Raba ta hanyar sha'awa, sayayya ta baya, matakin sa hannu, har ma da abubuwan da aka fi so na koyo.
  • Createirƙirar jerin imel: aika jerin imel 46: (1) gabatarwar matsala tare da labari, (2) bayyani na mafita, (3) hujja ta zamantakewa da nazarin harka, (4) cikakken tsarin karatun da tambayoyin da ake buƙata, (5) gaggawa da tayin kari, (6) damar ƙarshe. Yi amfani da kayan aiki kamar Mailchimp [[FLT: 3]] ko ConvertKit don sarrafa kai tsaye bayarwa bisa ga buɗewa da halayyar dannawa.
  • Aikace-aikacen: Yi amfani da sunayen farko, yin tunani game da hulɗa da suka gabata, da kuma tsara abun ciki bisa ga sassan. Misali, aika sigar ga masu farawa tare da ƙarin mahallin kuma wani ga ɗaliban da suka dawo suna mai da hankali kan matakan ci gaba.
  • Lines na gwajin A / B, rubutun samfoti, da lokacin aikawa.

Tallace-tallace na Abun ciki

Buga labarai, kwasfan fayiloli, ko bidiyo da ke nuna jigon darasi na farko. Wannan yana gina iko, yana inganta SEO, kuma yana haifar da zirga-zirgar kwayoyin a cikin dogon lokaci.

  • Blog posts: Rubuta cikakken jagora game da batun ajinku. Haɗa kira-zuwa-aiki a cikin abun ciki kuma a ƙarshen shiga cikin kwas na farko don zurfin koyo.
  • Bayyana kanka ga kwasfan fayiloli na masana'antu, yanar gizo, ko tashoshin YouTube. Ka ba da damar raba wasu mahimman bayanai sannan ka gayyaci masu sauraro zuwa kwas ɗin ku. Shirya tayin da zai iya ambata.
  • FLT:0 Tutorials: Create Create short videos that solve one specific problem. Ƙarshe tare da teaser for your full masterclass. Inganta taken da kwatancen da dacewa keywords.
  • Sake amfani da abun ciki: FLT:1] Juya wani rubutun blog zuwa bidiyo, bayanan bayanai, zaren Twitter, da kuma carousel na LinkedIn. Wannan yana ninka isar da ku ba tare da ƙarin bincike ba.

Tallace-tallace na Tasiri da Abokan Hulɗa

Yi aiki tare da micro-magoya baya a cikin alkuki wanda ke da masu bi. Ka ba su wurin zama kyauta a cikin babban aji a musayar bita mai gaskiya ko matsayi na zamantakewa. Don ƙarin tsarin daidaitawa, gina shirin haɗin gwiwa inda ɗaliban da suka gabata ko abokan aiki na masana'antu ke samun kwamiti ga kowane mai rajista da suka koma. Yi amfani da dandamali kamar Impact ko kayan aikin biyan kuɗi masu sauƙi don bin diddigin gabatarwa. Masu haɗin gwiwa waɗanda ke son abubuwan da ke ciki da gaske zasu zama masu haɓaka ku mafi inganci.

Tallace-tallace da Aka Biya a Ƙarshen Shafukan Yanar Gizo

  • Google Ads: Target keywords kamar koyi [batun] masterclass, best [batun] hanya, ko [ƙwarewa] horo. Yi amfani da guda keyword ad rukuni (SKAG) tsarin kiyaye dacewa high. Rubuta ad kwafin da ya hada da masterclass sunan da kuma wani bayyananne darajar shawara.
  • Tallace-tallace na asali: Tsarin dandamali kamar Taboola ko Outbrain na iya isa ga masu amfani da ke karanta abubuwan da suka danganci. Waɗannan suna aiki mafi kyau lokacin da kake da shafin saukowa mai ƙarfi da taken mai jan hankali wanda ke haifar da sha'awa.
  • Rargeting a fadin hanyar sadarwar nuni: Nuna tallan banner ga baƙi na baya a wasu shafukan da suka ziyarta. Yi amfani da tallan mai ƙarfi wanda ke nuna ainihin ɓangaren da suka gani ko tayin da kusan suka karɓa.

Taron yanar gizo da kuma taron bita kyauta

Ka shirya zaman na minti 30 zuwa 60 na rayuwa wanda ke koyar da sigar da aka daidaita na darasin ka. Wannan yana aiki a matsayin babban ma'auni. Tattara masu halarta imel, bayar da ƙima mai yawa, sannan ka ba da tayin shiga cikin cikakken shirin. Hada da rangwame na iyakantaccen lokaci yayin taron yanar gizo don ƙirƙirar gaggawa. Tsara bitar tare da kyakkyawan sakamako, sashin Q&A, da kuma sauyawa mai sauƙi zuwa darasin ka. Rubuta shi kuma yi amfani da sake kunnawa azaman firikwensin jagora don ci gaban ci gaba.

Ka Yi Inganta Shafin Saukowa Don Ka Yi Juyawa

Shafin saukowa shine mahimmin wurin juyawa. Kowane abu dole ne ya motsa baƙo zuwa rajistada kawar da duk wani dalili na barin. Shafin ya kamata ya loda da sauri, ya zama mai karɓar wayar hannu, kuma yana da manufa ɗaya, mai kyau.

Abubuwan da ke da muhimmanci

  • (FTL:0) taken da subheadline: (FLT: 1) Bayyana sakamakon guda ɗaya a cikin taken (misali, Master Python a cikin makonni 6 Gina Aikace-aikacenku na farko). Subheadline na iya faɗaɗa tare da fa'idodi, jadawalin lokaci, ko alƙawarin kamar Babu ƙwarewar coding da ake buƙata.
  • Bayani na gani: Hoton sana'a na koyarwar ku, gajeren bidiyo na gabatarwa (23 minti) wanda ke nuna halinku da salon koyarwar ku, ko samfoti na slides.
  • Bayanan bullet na abin da zasu koya: Ka mai da hankali kan ƙwarewar da aka samu, ba batutuwan da aka rufe ba. Yi amfani da kalmomin aiki: Gina dashboard a cikin Tableau vs Tableau dashboards. Lissafin 57 takamaiman abubuwan da za a ɗauka.
  • Sashe na tabbatar da zamantakewar jama'a: (FLT: 1) Jawo maganganu daga ɗaliban da suka gabata, tambarin kamfanonin da suke aiki a gare su (tare da izini), ƙididdigar taurari, da duk wani ambaton manema labarai. Yi amfani da sunaye na ainihi da hotuna idan ya yiwu.
  • Aikace-aikacen da aka saba yi kamar ƙaddamar da lokaci, tsarin dawo da kuɗi, abubuwan da ake buƙata, da ko an rubuta aji.
  • Clear kira-zuwa-aiki (CTA): Yi amfani da maɓallan launi masu bambanci tare da rubutun aiki kamar Reserve My Spot, Enroll Now Limited Seats, ko Join the Waitlist. Maimaita CTA a sama da ninka, tsakiyar shafi, da kuma a kasa. Tabbatar da maɓallin yana aiki daidai akan wayar hannu.

Ƙwarewar Yadda Ake Canza Mutane

  • Lokacin ƙidaya: Nuna lokacin da ya rage har sai farashin tsuntsu ya ƙare ko rajista ya rufe. Yi amfani da lokutan aiki waɗanda suka dace da yankin lokaci na baƙo.
  • Garanti na dawo da kuɗi: (FLT: 1) Yana rage haɗari. 100% gamsuwa ko dawo da kuɗin ku cikin kwanaki 7. Yi bayani dalla-dalla game da sharuɗɗan.
  • Bayanan shaida na bidiyo: Ka saka shirye-shiryen bidiyo na dakika 30 na ɗaliban da ke raba sakamakon. Sanya su kusa da CTA ko a sashin tabbacin zamantakewa.
  • Tashar fita-ni'ima: Bayar da kari (misali, albarkatu na musamman, ƙarin kiran horarwa) idan sun ba da imel ɗin su kafin barin. Wannan yana kama masu jagoranci waɗanda ba su shirya yin rajista ba.
  • A / B gwaji: Yi amfani da kayan aiki kamar Google Optimize ko Optimizely don gwada bambance-bambance na taken, kwafin CTA, zaɓin hoto, launi maɓallin, da shimfidawa. Gudanar da gwaje-gwaje har sai kun kai mahimmancin lissafi (akalla jujjuyawar 100 a kowane bambanci).

Ingantawa don Wayar hannu

Yawancin masu ziyara za su duba shafin saukowa a kan wayoyin salula. Tabbatar da shafin yana da cikakkiyar amsawa, maɓallan suna da girma don dannawa, rubutu yana iya karantawa ba tare da ƙara girman ba, kuma fom ɗin suna gajere. Gwaje-gwaje a kan na'urori da yawa da lokutan lodawadamar jinkiri na biyu ɗaya na iya rage sauyawa da 7%. Yi amfani da hotunan da aka matsa da kuma lodawa mai laushi don abubuwan da ba su da mahimmanci.

Ka Gina Ƙungiya Mai Saurara

Ƙungiyar ta haifar da ci gaba da ci gaba da kuma magana da baki. Mutane suna da mafi kusantar shiga idan sun ga wasu suna shiga da kuma amfana. Ƙungiyar da ke aiki kuma tana ƙara riƙewa da kuma buɗe damar samun damar zuwa manyan darussa a nan gaba.

Ginin Ƙungiya na Pre-Masterclass

  • Create a private space: Create a private Facebook group, Slack channel, or Discord server for enrollees. Share pre-work, gabatar da kanka, da kuma karfafa gabatar da.
  • A kowane mako, a cikin FLT: 0, ana bincika abubuwan da ke ciki kafin ranar farawa don amsa tambayoyi, haɓaka tashin hankali, da ƙirƙirar jin daɗin kasancewa. Yi amfani da waɗannan zaman don raba abubuwan da ke ciki.
  • Kalubalen abun ciki na mai amfani: Ka tambayi mahalarta su sanya hoto ko bidiyo na wurin aikinsu, wani aiki mai alaƙa, ko kuma dalilin da ya sa suke amfani da hashtag na musamman. Ba da ƙaramin kyauta don mafi kyawun matsayi. Wannan yana haifar da hujja ta zamantakewa da kalmar-da-baki.

A lokacin da kuma bayan Masterclass Haɗin gwiwa

  • Aikace-aikacen Q&A na rayuwa tare da ku ko kwararru baƙi. Rubuta su kuma ƙara su zuwa ɗakin karatu.
  • Ƙungiyoyin lissafin kuɗi na takwarorinsu: Ka sanya ƙananan ƙungiyoyi suyi aiki tare akan ayyukan ko tattauna abubuwan da ke cikin mako-mako. Ka ba da shawarwarin tattaunawa don kiyaye tattaunawa mai mahimmanci.
  • Cibiyar sadarwar Alumni: FLT:1 Ci gaba da bude al'umma bayan kammala aji. Raba sabuntawa, abun ciki na kari, samun damar shiga cikin manyan azuzuwan gaba, da kuma abubuwan da suka faru na hanyar sadarwa.
  • ]Kasuwancin gabatarwa: Bayar da rangwame, kyauta kyauta, ko kyauta mai kyau ga tsofaffin ɗaliban da suka koma sababbin ɗalibai.

Ƙungiya mai aiki ba kawai tana riƙe da mahalarta na yanzu ba amma kuma tana aiki ne a matsayin babbar hanyar talla. Lokacin da membobin suka raba abubuwan da suka samu masu kyau, kuna samun tabbacin zamantakewar gaske wanda babu tallace-tallace da za su iya maimaitawa. Karfafa membobin su sanya game da ci gaban su akan LinkedIn ko Twitter kuma sanya alamar asusun ajiyar.

Ka Yi La'akari da Ayyukanka Kuma Ka Daidaita Dabarunka

Tallace-tallace na tushen bayanai yana ba ka damar ingantawa koyaushe. Kafa bin diddigin kafin kowane ƙaddamar da kamfen, ta amfani da sigogin UTM don kowane tashar, bin diddigin jujjuyawar akan shafin saukowa, da lambobin coupon na musamman don kowane mai tasiri ko abokin tarayya.

Muhimman Matsayi da Za a Kula da Su

  • Matsakaicin yawan masu zuwa shafin sauka da suka yi rajista. Ka nuna matsakaicin masana'antarka (yawanci 25% don zirga-zirgar da aka biya, mafi girma ga jerin imel) kuma ka yi niyyar wuce shi. Raba CVR ta hanyar tushen zirga-zirga.
  • Kasuwancin saye (CPA): Jimlar kuɗin talla da aka raba ta yawan masu rajista. Wannan yana gaya muku waɗanne tashoshi ne suka fi dacewa.
  • A cikin imel, bi sahun buɗewa da dannawa. A cikin zamantakewa, bi rabawa, tsokaci, adanawa, da saƙonnin kai tsaye. Babban aiki galibi yana da alaƙa da ƙimar jujjuyawar.
  • ] Komawa kan saka hannun jari (ROI): ] Kudin da aka samu ya rage yawan farashin talla. Ya haɗa da siyar da tikiti kai tsaye da darajar downstream (misali, rajista na gaba daga masu sauraro guda ɗaya, sayarwa zuwa wasu kayayyaki).
  • Aikace-aikace: FLT:1 Yi amfani da Google Analytics da kayan aikin da suka dace da dandamali don fahimtar waɗanne tashoshi suka ba da gudummawa ga jujjuyawar. Yi la'akari da halayen farko (yadda suka gano ku) da na ƙarshe (abin da ya shawo kansu).
  • Darajar Rayuwa (LTV): Bi sawun jimlar kudaden shiga da sabon mai halarta ya kawo a tsawon lokaci, gami da karatun gaba, koyarwa, ko siyan samfurori. Wannan yana taimakawa wajen tabbatar da mafi girman CPA na gaba don tashoshi waɗanda ke jan hankalin abokan ciniki masu aminci.

Tsarin Gyara na Ci gaba

Bayan kowane ci gaba na darasi, yi cikakken bincike na bayan mutuwa:

  1. Waɗanne tashoshi ne suka fi yawan masu yin rajista a mafi ƙarancin farashi?
  2. Wane tallan talla, layin batun imel, ko kuma bambancin shafin saukowa ya fi samun haɗin kai da jujjuyawar? Yi amfani da waɗannan abubuwan a matsayin samfuran kamfen na gaba.
  3. A ina aka samu saukewa a cikin ramin rajista? Bincike lokaci na load shafi sauka, tsawon fom, da kuma tsabta na CTAs.
  4. Waɗanne tambayoyi ko ƙin yarda ne suka bayyana akai-akai a cikin imel da kuma bayanan zamantakewa? Ƙara amsoshi masu kyau ga FAQ na shafin sauka da kuma abubuwan da ke gaban ƙaddamarwa.

Yi amfani da waɗannan bayanan don inganta kamfen na gaba. Talla ba taron lokaci ɗaya bane amma tsari ne na maimaitawa. Ƙananan haɓakawa a kowane nau'in dabarun lokaci. Misali, ƙara yawan buɗe imel ɗin ku da 10% da kuma yawan jujjuyawar shafin saukowa da 15% na iya ninka rajistar ku fiye da ninka ba tare da ƙara kashe kuɗi ba.

Ƙarshen

Don inganta kwas na farko da ya dace yana buƙatar haɗuwa da jin daɗin masu sauraro, abun ciki mai ban sha'awa, rarraba tashoshi da yawa, ingantaccen ƙirar jujjuyawar, ginin al'umma, da kuma zurfin bincike. Dabarun da aka tsara a nan suna ba da cikakkiyar tsari wanda za'a iya daidaita shi da kowane batu, girman masu sauraro, ko kasafin kuɗi. Fara ta hanyar aiwatar da dabaru waɗanda suka dace da albarkatunku na yanzu wataƙila binciken masu sauraro da kuma jerin imel masu sauƙi sannan gwada su sosai, kuma fadada yayin da kuke ganin sakamakon. Kwarewar ku ta cancanci masu sauraro; haɓakar dabarun ta tabbatar da cewa kun isa gare su yadda ya kamata kuma ku gina bututun mai ɗorewa na masu koyo masu sha'awar. Ka tuna cewa kowane kwas na farko shine damar koya game da masu sauraron ku, inganta saƙon ku, da ƙarfafa martabar ku. Tare da daidaito da yanke shawara mai ƙwarewa, zaku iya juya kwas na farko zuwa ginshiƙin ci gaban kasuwancin ku.