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Muhimmancin Kafa Manufa a Majami'un

Koyaya, ba tare da maƙasudai da aka bayyana sarai ba, ko da zaman da aka tsara mafi kyau zai iya zama mara ma'ana. Kafa maƙasudai yana canza darasin ku daga taron lokaci ɗaya zuwa dukiya mai mahimmanci wanda ke haifar da ƙididdigar kasuwanci da sakamakon koyo. Manufa mai kyau ita ce kwamfutar da ke jagorantar kowane yanke shawara, daga sarrafa abun ciki da zaɓin masu magana zuwa tashoshin talla da bin abubuwan da suka faru.

Manufofin suna ba da ayyuka da yawa: suna mai da hankali kan haɓaka abun ciki, jagorantar ƙoƙarin tallan, da samar da ma'auni don kimantawa bayan taron. Lokacin da kuka bayyana abin da nasarar ke kama da shi kafin fara zaman, kowane yanke shawara daga zaɓar mai magana zuwa zaɓar dandamali ya zama da gangan. Wannan bayyanar kuma yana taimakawa daidaita ƙungiyar ku, ko kai mai kirkirar kai ne ko ɓangare na babban tallan ko sashen ilimi. Ba tare da manufofi ba, kuna haɗarin kawo ƙarshen kwas mai girma tare da kawai tunanin mutum game da ko ya ji da kyau maimakon hujja ta tasiri.

Bugu da ƙari, manufofi suna haifar da lissafi. Lokacin da kuka saita manufa kamar ƙirƙirar jagoranci 50 masu cancanta ko ƙara ƙimar amincewa da 15%, kuna da layin ƙarshe mai kyau. Wannan yana ba ku damar sake maimaita tsarinku, kwatanta aikinku a cikin zaman da yawa, da tabbatar da ƙimar shirin ku na masterclass ga masu ruwa da tsaki waɗanda zasu iya zama masu shakka game da ƙididdigar taushi kamar haɗawa.

Haɗuwa da Manufofin Maɗaukaki tare da Ƙarin Manufofin Kasuwanci

Ko kuna aiki a kamfanin SaaS, mai ba da ilimi mai ci gaba, ko kuma alama ta sirri, burin zamanku dole ne ya tashi zuwa manyan abubuwan da suka fi dacewa da ƙungiya.

  • Idan kamfanin ku na kwata-kwata yana da sabbin kwata-kwata 500, kwas mai girma na iya zama babban magnet. Ta hanyar ba da zaman ilimi mai ƙima akan wani abu mai zafi wanda samfurin ku ya warware, kuna jan hankalin masu yanke shawara waɗanda tuni suna cikin tunanin koyo.
  • A masterclass ga data kasance masu amfani da cewa zurfafa samfurin ilmi iya rage churn da kuma kara rayuwa darajar. Alal misali, wani SaaS kamfanin iya gudu da Advanced Workflow Automation masterclass kawai ga data kasance abokan ciniki, sakamakon a mafi girma fasali rungumi da kuma ƙananan goyon bayan tikiti.
  • Jagorancin tunani: (FLT: 1) Buga babban kundin ajiya yana sanya alamar ku a matsayin hukuma, yana tallafawa burin suna na dogon lokaci. Babban kundin ajiya mai kyau na iya samun hanyoyin shiga, gayyatar magana, da ɗaukar hoto na kafofin watsa labarai, duk abin da ya haɗu da lokaci.
  • Ginin al'umma: Idan burin ku shine haɓaka al'umma mai aminci, kwas na iya zama taron maimaitawa wanda ke haɗu da membobin. Wannan yana da mahimmanci musamman ga rukunin membobin koyon kan layi inda haɗin kai shine babban abin riƙewa.

Ta hanyar tsara kowane babban darasi zuwa mahimmin ma'aunin kasuwanci, kuna tabbatar da cewa zamanku yana ba da gudummawa kai tsaye ga ci gaba maimakon zama aikin banza. Aikin mai sauƙi shine tambayar: Idan wannan babban darasin ya yi nasara, menene zai bambanta a kasuwancinmu daga yanzu kwanaki 30? Amsar ya kamata ta kasance takamaiman kuma za a iya ƙididdigewa.

Ƙayyade burin SMART don samun matsakaicin tasiri

Tsarin SMART ya kasance misali na zinariya don saita manufofi waɗanda suke da buri da kuma iya cimmawa. Bari mu rushe kowane ɓangaren tare da misalai na musamman na masterclass.

  • Ƙara halartar taron yana da matukar mahimmanci. Maimakon haka: Dari da rajista 200 don kwas na farko akan Advanced SQL Queries. Bayyana batun, masu sauraro, da tashar.
  • Inganta amincewar mahalarta ya zama Inganta bayanan amincewar kai da kai da kashi 15% a cikin binciken bayan zaman ta amfani da sikelin 1-10. Idan ba za ka iya auna shi ba, ba za ka iya sarrafa shi bakuma ba shakka ba za ka iya tabbatar da darajar shugabanka ko abokin cinikinka ba.
  • Za a iya cimma: Ka yi la'akari da girman masu sauraro, kasafin kuɗi na talla, da albarkatun ka. Manufar halartar mutane 1,000 don kwas na farko na farko ba zai zama mai gaskiya ba; 150200 yana iya zama mafi yiwuwa. Saita maƙasudai da ba za a iya cimmawa ba yana haifar da raguwa da rarraba albarkatu mara kyau. Madadin haka, sake nazarin ayyukan da suka gabata ko alamun masana'antu don saita maƙasudin da ke da ƙalubale amma mai yiwuwa.
  • (FLT:0) Mai dacewa: (FLT: 1) Shin wannan burin ya dace da kwarewar alama da bukatun masu sauraro? Kamfanin kuɗi wanda ke ba da kwas na musamman game da dabarun dafa abinci ba zai zama mai mahimmanci ba, yayin da kwas na musamman game da dabarun haraji yana da mahimmanci. Gwajin dacewa yana tabbatar da cewa ba ku ɓata lokacin ƙungiyar ku akan batutuwa waɗanda ba su yi aiki da manufa ta asali ba.
  • Lokaci-ƙuntata: Kafa wani lokaci. Sanya 50 demo buƙatun ya zama Sanya 50 demo buƙatun a cikin kwanaki 30 bayan masterclass. Lokaci-lokaci haifar da gaggawa da kuma ba ka damar kimanta nasara a kan lokaci. Ba tare da wani lokaci, ba za ka iya rarrabe tsakanin wani nasara taron da kuma jinkirin-kafi.

MindTools yana ba da cikakken jagorar burin SMART wanda zai iya taimaka maka ka inganta burinka. Bugu da ƙari, yi la'akari da amfani da takardar aiki don saita maƙasudai wanda zai tilasta maka ka rubuta kowane ɓangaren SMART kafin ka ƙaddamar da kwas ɗin ka.

SMART Misalan Manufa don Nau'in Masterclass daban-daban

Don nuna yadda ake amfani da burin SMART a aikace, a nan akwai misalai uku da aka tsara don manufofin darasi na musamman:

  1. Mahawarar ilimi: Ƙara matsakaicin maki na jarrabawa daga 60% zuwa 80% tsakanin mahalarta a cikin makonni biyu na zaman. Wannan burin na musamman ne (sakamakon jarrabawa), mai auna (kashi), mai yiwuwa (idan abun ciki ya bayyana), mai dacewa (ilimi), da kuma lokaci-ƙuntata (makonni biyu bayan taron).
  2. Mahawarar da ke kan tallace-tallace: Samun ƙimar jujjuyawar 10% daga mai halarta zuwa rajistar gwaji a cikin kwanaki 7 bayan taron. Kudin jujjuyawar ya bambanta dangane da masana'antu, amma maƙasudin 10% alama ce ta yau da kullun don taron yanar gizo na B2B. Wannan burin yana da alaƙa kai tsaye da kudaden shiga da bututun tallace-tallace.
  3. Gidan haɓaka alama: Samun rabon kafofin watsa labarun 100 da sabbin masu biyan kuɗi na imel 50 kafin ƙarshen taron. Lura cewa ranar ƙarshe ita ce lokacin ƙarshen taronWannan yana tilasta muku samun abubuwan da za a iya raba su a yayin zaman, kamar ƙididdiga masu ban mamaki ko jerin abubuwan da za a iya zazzagewa.

Kowane ɗayan waɗannan burin SMART za a iya bin sawu ta amfani da KPIs da aka bayyana a sashe na gaba.

Zaɓin KPIs masu kyau don bin diddigin aikin Masterclass

Babban Bayanan Ayyuka (KPIs) suna fassara manufofinku na SMART zuwa maki na bayanai masu auna. fasaha tana cikin zaɓar ƙididdigar da ke nuna nasarar gaske, maimakon nutsewa cikin bayanan banza. Kuskuren gama gari shine bin komai (rajista, saƙonnin hira, amsoshin kuri'a, sakamakon binciken, buɗe imel) sannan kuma kuyi gwagwarmaya don samun fahimta mai aiki. Madadin haka, mai da hankali kan ƙarancin KPIs waɗanda ke nuna manufofinku kai tsaye. A ƙasa akwai cikakken saiti na KPI nau'ikan.

Ƙididdigar halartar da rajista

Rajista kadai na iya zama mai yaudarar. Yawan rajista mai girma na iya nuna ingantaccen talla amma rashin manufa, wanda ke haifar da ƙananan ƙimar nunawa.

  • Matsakaicin rijista-zuwa-bayyanawa: (FLT:1) Babban raguwa (misali, 70% an yi rajista amma 30% ne kawai ke halarta) yana ba da siginar tunatarwa mara kyau ko ƙarancin darajar da aka ɗauka. Matsakaicin masana'antu yana kusa da 4050% don shafukan yanar gizo kyauta, don haka yi niyyar 50% ko sama. Idan kun faɗi ƙasa da 40%, sake duba jerin tunatarwarku (imel 1 rana kafin, 1 awa kafin, da mintuna 15 kafin).
  • Wannan yana sanar da dabarun tallatawa na gaba. Misali, idan tallan LinkedIn ya samar da kashi 60% na nunawa amma imel ya samar da kashi 35% kawai, zaku iya canza ƙarin kasafin kuɗi zuwa LinkedIn ko inganta kwafin imel ɗin ku.
  • A lokaci zuwa vs. marigayi shiga: A high marigayi shiga kashi na iya nuna zaman lokaci ko marketing tsabta bukatar gyara. Idan 40% na mahalarta shiga 10+ minti jinkiri, la'akari da motsawa da fara lokaci ko jaddada a tunatarwa cewa mafi muhimmanci abun ciki ne a cikin na farko biyar da minti.

Ƙididdigar Ƙwarewa a Zaman Zaman Taro

Hadin kai na ainihi yana da karfi ga darajar. Duk da haka, lambobin raw (misali, jimlar saƙonnin hira) na iya zama masu ɓatarwa idan 'yan masu halartar murya kaɗan ne suka motsa su.

  • Matsakaicin amsawa ga binciken: [1] Ka yi niyya don > 60% na masu halartar taron kai tsaye. Yi amfani da binciken don bincika fahimta, tattara ra'ayoyi, ko kawai karya kankara. Rashin amsawa ga binciken ya nuna cewa mahalarta suna aiki da yawa ko ba su da cikakken halarta.
  • Sakonnin hira ta hanyar mahalarta: Raba jimlar saƙonnin hira ta hanyar yawan mahalarta kai tsaye. Matsakaicin saƙonni 13 a kowane mahalarta na yau da kullun ne don zaman hulɗa. Ƙananan ƙimar suna ba da shawarar tsarin darasi mai nauyi; ƙimar mafi girma na iya buƙatar ƙarin daidaitawa.
  • Matsakaicin lokacin kallo (don rikodin zaman): Idan yawancin masu kallo sun daina kafin tsakiyar lokaci, tsaurara abun ciki ko inganta saurin. Yi amfani da jadawalin lokaci don gano ainihin lokacin da haɗin gwiwa ya raguWannan shine inda kuke buƙatar ƙara labari, demo, ko tambaya.
  • Aikace-aikacen fasalin: Shin mahalarta sun yi amfani da Q&A, ɗaga hannu, ko maɓallin amsawa? Wannan bayanan yana taimaka muku don inganta salon sauƙaƙewar ku. Misali, idan 'yan mahalarta kaɗan ne ke amfani da fasalin Q&A amma da yawa suna yin tambayoyi a cikin hira, kuna iya daidaita umarnin ku don ƙarfafa amfani da Q&A don ingantaccen bin sawu.

Sakamakon Koyo da Canjin Ilimi

Don darussan ilimi, haɗin kai bai isa ba. Kuna buƙatar auna ko ilmantarwa ta faru. Wannan shine mafi ƙalubalen KPI, amma kuma mafi mahimmanci don tabbatar da tasirin ilimi. Yi la'akari da:

  • ]Pre- da kuma bayan-zaman jarrabawa scores: ] A kai tsaye ma'auni na ilmi samu. Create a short 5-saƙon jarrabawa gudanar nan da nan kafin da kuma bayan zaman. The ci gaba kashi ne your ilmantarwa samu ma'auni.
  • ]Gwargwadon gwaninta: Ka tambayi mahalarta su gabatar da gajeren aiki ko motsa jiki bayan zaman. Wannan yana auna aikace-aikacen, ba kawai tunawa ba. Don kwas na coding, ka tambayi mahalarta su rubuta aiki; don kwas na zane, ka nemi su sake ƙirƙirar shimfidar wuri.
  • Tambayar binciken: A kan sikelin 15, yaya za ku iya amfani da abin da kuka koya a mako mai zuwa? Nufin yana da ƙarfin tsinkaya game da halin da ake ciki. Bi bayan mako guda don auna aikace-aikacen da aka ba da rahoton kai.

Ƙididdigar KPI na Canji da Tasirin Kasuwanci

Lokacin da babban darasi ya jagoranci sakamakon kasuwanci, kamar tallace-tallace ko rajista, waɗannan sune KPIs waɗanda suka fi mahimmanci ga masu ruwa da tsaki.

  • Matsakaicin adadin jagora: Matsakaicin adadin masu halarta waɗanda ke ba da bayanin lamba ko zazzage albarkatun da aka rufe. Matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsakaicin matsaka
  • Wannan shine babban taron jujjuyawar. Ga kamfanonin SaaS, wannan shine mai nuna alamar samun kuɗaɗen shiga kai tsaye.
  • Kasuwancin da aka sanya: Yi amfani da lambobin talla na musamman ko hanyoyin haɗin UTM don danganta sayayya zuwa masterclass. Idan zai yiwu, saita samfurin keɓancewa na musamman a cikin CRM ɗinku (misali, HubSpot ko Salesforce) don bin diddigin halayen farko da na ƙarshe.
  • Kudin kowane jagora (CPL): Raba jimlar kashe kuɗi (lokaci, tallace-tallace, kayan aiki) ta yawan ƙwararrun jagororin da aka samar. Wannan ma'auni yana taimaka maka kwatanta ingancin masterclass da sauran tashoshin talla. Misali, idan CPL ɗinka daga masterclass shine $ 5 amma daga binciken da aka biya shi ne $ 15, kuna da dalili mai ƙarfi don saka hannun jari a cikin masterclasses.

Gamsarwa da Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙarfin Ƙar

Bayanin mai halarta shine KPI da kuma fahimta mai inganci. Duk da yake yawan abubuwan gamsuwa suna da yawa, ana iya yin amfani da su ta hanyar tasirin halo na mai magana da magana. Yi amfani da waɗannan ma'auni:

  • Matsakaicin gamsuwa (CSAT): Yaya gamsu ne da darasin? (15 ko 1‐10).
  • Tambaya ta NPS ta yau da kullun tare da sikelin 010. Masu haɓakawa (9‐10) - Masu ƙin yarda (0‐6) suna ba ku NPS. NPS mai kyau (sama da 0) yana da kyau; sama da 30 yana da kyau sosai don abubuwan ilimi.
  • Tambayoyin Bayani na Bayani: Sanya tsokaci zuwa yankunan ƙarfi da ci gaba. Bincika maimaita kalmomi kamar tafi sauri, son misalai, ko ba a sami isasshen lokaci don Tambayoyi da Amsoshi. Waɗannan zinariya ne don ci gaba mai maimaitawa.

Qualtrics yana ba da kyakkyawan bayani game da lissafin NPS da amfani da shi wanda zaku iya daidaita shi don madaidaicin tsarin dawowar ku. Don zurfin bincike, yi la'akari da amfani da kayan aikin nazarin rubutu don rarraba amsawa ta atomatik.

Adanawa da Kuma Aiki na Dā

Ƙimar gaske ta wani darasi mai kyau sau da yawa ya bayyana makonni ko watanni daga baya.

  • A cikin jerin abubuwan da aka rubuta, mutane nawa ne suka dawo don duba sake kunnawa?
  • Hotunan taron na gaba: Shin mahalarta darasi sun yi rajista don yin bitar yanar gizo ko darussan gaba? Wannan yana auna ko kun gina masu sauraro masu aminci. Createirƙiri tafiya inda darasin ya zama mataki na farko a cikin jerin.
  • Kasuwanci ko maidawa zuwa siyarwa: Kashi na mahalarta da suka sayi samfur ko sabis mai alaƙa a cikin kwanaki 90. Wannan shine babban KPI na kasuwanci don ajiyar da ke mai da hankali kan riƙewa.

Tsarin Ayyuka don Aiwatarwa da KPIs

A tsarin tsarin tabbatar da ka auna dabarun ne m da kuma m. Bi wadannan matakai shida don gina masterclass kimantawa tsarin. Kowane mataki gina a kan baya daya, forming feedback madauki da za ka iya reuse ga kowane zaman.

  1. ] Bayyana ainihin manufar. Shin wannan darasin ne musamman don ilimi, samar da jagoranci, jagoranci na tunani, ko gina al'umma? Rubuta sanarwa ta manufa ta jumla guda. Misali: An tsara wannan darasin ne don koya wa masu tallace-tallace na matsakaici yadda ake amfani da SQL don rarraba abokan ciniki, tare da burin na biyu na samar da buƙatun demo 30.
  2. Ka bayyana manufofin SMART 23. Ka guji yin burin burin. Manufofin da aka bayyana sosai sun fi waɗanda ba su da tabbas goma. Yi amfani da tsarin SMART daga baya don tsara kowane burin. Rubuta su kuma raba su da duk wanda ke cikin rukuni.
  3. ]Zaɓi 35 KPIs a kowace manufa. Kowane KPI dole ne a iya auna shi kai tsaye tare da kayan aikin da kuka riga kuka samu ko kuma za ku iya samun su cikin sauƙi. Misali, don burin ƙara ƙimar jarrabawa da 15%, KPIs na iya zama matsakaicin kafin jarrabawa, matsakaicin bayan jarrabawa, da kuma yawan mahalarta da suka inganta.
  4. Saita kayan aikin tattara bayanai. Yawancin dandamali na yanar gizo (Zoom, Webex, GoToWebinar) suna ba da bayanan halarta da haɗin kai na asali. Haɗa su tare da Google Analytics don jujjuyawar gidan yanar gizo, CRM (kamar HubSpot ko Salesforce) don bin diddigin jagora, da kayan aikin bincike (Typeform, SurveyMonkey) don ra'ayoyi. Don ƙarin ci gaba analytics, yi la'akari da amfani da kayan aiki kamar Hotjar don yin rikodin halayen mahalarta yayin zaman (misali, ko sun buɗe hanyoyin haɗi a cikin hira).
  5. ]Sanya tushe. Idan ka riga ka gudanar da darussan farko, cire bayanan tarihi. Idan ba haka ba, saita kimantawa na gaskiya bisa ga alamun masana'antu. Misali, idan ba ku da bayanan da suka gabata, ɗauka cewa yawan nunawa ya kai 40%, yawan amsawa ga binciken 50%, da kuma yawan jujjuyawar 5% (don B2B). Bayan kwas na farko, zaku sami tushen ku don dokewa.
  6. A cikin mako guda na kwas na farko, kwatanta ainihin KPIs da burin SMART. Gano abin da ya yi aiki da abin da ke buƙatar daidaitawa. Yi amfani da dashboard mai sauƙi (misali, Google Sheet ko rahoton Data Studio) don ganin bayanan. Shirya minti 30 na bita tare da ƙungiyar ku don tattauna sakamakon da kuma yin aiki don canji ɗaya don zaman na gaba.

Don ƙarin jagora kan haɗa KPIs zuwa sakamakon kasuwanci, shafin KPI Institute KPI Basics na KPI Institute yana ba da tushe mai ƙarfi. Bugu da ƙari, yi la'akari da amfani da kayan aikin gudanarwa kamar Asana ko Trello don bin diddigin matakan wannan tsarin don kowane rukuni.

Kayan aiki da fasaha don daidaita auna

Zaɓin kayan aikin da suka dace zai iya adana lokaci mai yawa kuma ya rage kurakurai. Ga jerin kayan aikin da aka tsara don kowane buƙatar aunawa:

  • [1] FLT:0]] dandamali na yanar gizo tare da nazari: [2] Livestorm da BigMarker suna ba da cikakken nazarin aiki, gami da bin diddigin hankali (lokacin da mahalarta suka bar shafin burauzar) da lokutan amsa tambayoyin. Zoom kuma yana ba da rahotanni na halarta amma tare da ƙarancin ƙayyadaddun bayanai.
  • Tsarin gudanar da ilmantarwa (LMS): Idan kwas ɗin ku na musamman ya haɗa da kimantawa, LMS kamar Teachable ko Thinkfic yana bin diddigin kammalawa da ƙididdigar tambaya ta kowane mai amfani. Wannan yana da kyau ga kwas na ilimi wanda ɓangare ne na babban tsarin karatun.
  • Automation Marketing: Mailchimp ko ActiveCampaign na iya yiwa mahalarta alama bisa halayensu (misali, halarta, kallo sake kunnawa, danna CTA) da saka idanu kan ayyukan biye. Wannan yana baka damar aika jerin abubuwan da aka yi niyya zuwa sassan daban-daban.
  • Flt:0 Analetics dashboards: Flt: 1 Google Data Studio ko Tableau na iya haɗa bayanai daga tushe da yawa zuwa ra'ayi ɗaya. Createirƙiri dashboard na rukuni wanda ke jan halartar daga Zoom, jujjuyawar daga HubSpot, da bayanan binciken daga Typeform. Wannan yana kawar da shigar da bayanai ta hannu kuma yana rage kurakurai.
  • Kayan aikin binciken: Typeform yana ba da ma'ana ta ciki don nuna tambayoyi daban-daban dangane da amsoshi, yana sauƙaƙa tacewa ga mahalarta vs. babu-nuna. SurveyMonkey yana ba da samfuran da aka tsara musamman don ra'ayoyin taron.

Nazarin Kasancewa: Manufofin Makarantar Jagora a Aiki

Misalai na duniya na gaske suna taimakawa wajen kwatanta yadda kafa manufofi da KPIs ke haifar da sakamako mai mahimmanci.

Nazarin Kasancewa na 1: Kamfanin SaaS Yana Ƙarfafa Rajistar Gwajin

Kamfanin: ] Kamfanin: [FLT: 1] Mai ba da B2B SaaS na software na sarrafa aikin aiki. [ [FLT: 2]] [FLT: 3]] Manufa: [FLT: 4] Samun sabbin sabbin rajista na gwaji kyauta 200 a cikin kwanaki 30 bayan wani babban rukuni akan Workflow Automation Best Practices. Wannan burin ya dace da burin kwata-kwata na kamfanin na sababbin gwaje-gwaje 500. [FLT: 5] KPIs: [FLT: 7] Rajista-zuwa-gwagwarmayar jujjuyawar gwaji (target 12%), farashin gwaji (target $ 15), da kuma binciken binciken sayayya (target na matsakaici na 4/5/5FLT: 8] [FLT: 9] A lokacin gwajin gwaji na farko an inganta babban rukuni, wanda aka danganta da saurin saurin sauri na imel, kuma mai yiwuwa ya biya dala 15,000, kuma mai yiwuwa ya biya dala 12,000. TTA: TTA: TTA: TTA: T

Nazarin Kashi na 2: Masu koyarwa na kan layi suna ɗaukar matakan canja wurin ilimi

] Malami: [FLT: 1] Wani mai koyar da kyauta wanda ke koyar da darussan kimiyyar bayanai a dandamali kamar Udemy da kuma a matsayin mai zaman kansa. [FLT: 2]] [FLT: 3]] Manufa: [FLT: 4] Ƙara matsakaicin ƙimar post-quiz da kashi 20% idan aka kwatanta da kwata na gaba na darasi na farko akan batun guda ɗaya (Python don aiki da kai). [FLT: 5] KPI na FLT: [FLT: 6] Matsakaicin tambayoyin pre-class (baseline 55%), matsakaicin tambayoyin post-class (75%) da kuma yawan mahalarta da suka gabatar da aikin ci gaba (target 30%). [FLT: 8]] Excussion: [FLT: 8] Tsarin zane na zane-zane ya haifar da ƙarin gani da haɓaka mai sauri a cikin yanayin rayuwa.

Yin Nasara a Matsaloli na Gabaɗaya a Yin Ƙididdigar Nasara a Makarantar Koyarwa

Ko da tare da maƙasudai masu ƙarfi da KPIs, matsaloli suna tasowa. Ga wuraren ciwo da aka tabbatar da hanyoyin magance su, bisa ga abubuwan da suka faru a masana'antu.

Ƙalubalen: Ƙananan Ƙididdigar Amsa ga Bincike

Mutane da yawa da suka halarci taron ba sa yin nazarin bayan taron sai dai idan an ƙarfafa su ko kuma an yi musu gargaɗi a lokacin taron. Wannan yana kaiwa ga ƙananan samfurori marasa wakilci waɗanda za su iya karkatar da ƙididdigar gamsuwa.

FLT:0]]Solution: Saka tambayar binciken ta farko a cikin minti na ƙarshe na darasi na rayuwa (misali, binciken ƙididdiga ta amfani da kayan aikin binciken yanar gizo na ciki). Biye da sa'a ɗaya tare da gajeren binciken imel (35 tambayoyi) wanda ya haɗa da dalili mai kyau, kamar samfuri mai zazzagewa, lambar ragi, ko samun damar shiga cikin abun ciki na gaba. Don kyakkyawan sakamako, sa binciken ya zama mai amfani da wayar hannu kuma kiyaye shi a ƙarƙashin minti biyu don kammala.

Ƙalubale: Ka Ba da Halin da Ya Dace

Idan ba a bi diddigin da ya dace ba, za a iya ba da tallace-tallace a hanyar da ba ta dace ba ga wani kamfen dabam, wanda zai haifar da ƙarancin darajar babban darasinku. Wannan yana da matsala musamman idan kuna gudanar da tashoshin tallace-tallace da yawa a lokaci guda.

Solution: Yi amfani da hanyoyin rajista na musamman tare da sigogin UTM don kowane rukuni na farko (misali, utm_source=email, utm_medium=masterclass, utm_campaign=SQL101). A cikin CRM ɗinku, lakabi lambobin sadarwa waɗanda suka halarci tare da takamaiman filin al'ada (misali, Last Masterclass Attended). Haɗa wannan tare da zaɓi na post-sayi yaya kuka ji labarinmu? wanda ya haɗa da rukuni na farko. Idan ya yiwu, saita samfurin haɗi na haɗi na haɗi da yawa a cikin CRM ɗinku wanda ke ba da ɗan kuɗi ga ma'aikatar haɗi. Ko da ma'aikatar haɗi na farko mai sauƙi na iya zama mai bayyanawa.

Ƙalubalen: Bayanai na Haɗin Kai Suna da Banƙyama

Ƙarfin aiki na hira zai iya kasancewa tare da ƙananan sakamakon koyo. Tattaunawa mai rai na iya zama kawai ban dariya na zamantakewa, ba haɗin kai mai mahimmanci tare da abun ciki ba.

Fitaccen bayani: (FLT:0) Solution: (FLT: 1) Sashin ma'auni na haɗin kai ta hanyar tsarin abun ciki. Haɗa ƙimar hira tare da ƙimar tambayoyin don wannan ɓangaren. Misali, idan a lokacin Module 2 tattaunawar tana da aiki sosai kuma tambayoyin tambayoyin game da wannan ɓangaren an amsa su daidai da kashi 90% na mahalarta, kuna da tabbacin haɗin kai mai ƙima. Idan tattaunawar tana da girma amma ƙimar tambayoyin ƙasa, tattaunawar na iya zama na waje ko mai jan hankali. Hakanan zaka iya amfani da nazarin jin dadi akan saƙonnin hira don auna ko tambayoyi ne, amsoshi, ko maganganun waje. Yawancin dandamali na yanar gizo ba su ba da wannan a cikin ƙasa, amma zaka iya fitar da rajistar hira kuma amfani da kayan aiki kamar Monkey-Learn don nazarin su bayan taron.

EdSurges jagora don nazarin ilmantarwa ga masu ilimi yana ba da ƙarin dabaru don tonowa a ƙarƙashin matakan matakin ƙasa. Yana rufe ra'ayoyi kamar nazarin nazarin ilmantarwa da kuma samfurin tsinkaye.

Ƙalubalen: Ƙarfin Bayanai da Nazarin Bayanai

Ƙarin KPIs na iya shawo kan ƙungiyoyi kuma ya kai ga rashin aiki. Za ka ƙare da ciyar da lokaci mai yawa a kan rahoto fiye da a kan inganta masterclass kanta.

Solution: Yi amfani da hanyar dashboard na shafi ɗaya. Zaɓi KPI ɗaya a kowace manufa (ma'aunin farko) da kuma alamu biyu na biyu. Misali, don burin ƙarni na jagora, babban mai nuna alama na farko na iya zama trial sign-ups, tare da alamu na biyu na cost a kowace gwaji da kuma show-up rate. Duba dashboard a cikin awanni 48 na taron, mai da hankali kan babban mai nuna alama kawai da farko. Ka tsayayya da buƙatar ƙara ƙarin ma'auni har sai ka yi aiki akai-akai akan waɗanda suke akwai. Yi amfani da tsarawa mai mahimmanci a cikin maƙunsar bayananka don KPIs waɗanda ke ƙasa da maƙasudin (misali, ja don ƙasa da 80% na yellow flag, don 80-100%, don kore maƙasudin kore don sama). Wannan yana ba ka taƙaitaccen taƙaitaccen gani.

Gina Al'adun Maɗaukaki na Bayanai

Saita manufofi da KPIs ba wani lokaci ba ne. Yana da ci gaba da tsari, aunawa, koyo, da kuma ingantawa. Lokacin da ka saka wannan tsari a cikin tsarin kungiyarka, kowane darasi na zama mafi tasiri fiye da na baya.

Fara da rubuta burinka da sakamakon ka a cikin wani samfurin da aka raba. Yi amfani da takarda mai sauƙi ko maƙunsar bayanai wanda ya haɗa da filaye don: taken darasi, babban makasudin, burin SMART, zaɓaɓɓun KPIs, sakamako na ainihi, da darussan da aka koya. Bayan kowane zaman, gudanar da bita na minti 30 tare da ƙungiyarka. Tattauna abin da bayanan suka bayyana, yi bikin nasara, kuma ka himmatu ga canji na musamman don darasin na gaba. Wannan canjin ya zama takamaiman kuma mai gwadawa Misali, Za mu ƙara binciken a cikin minti biyar na farko don gwada ilimin tushe, da kuma kwatanta yawan halartar wannan sashe da zamanmu na baya.

A tsawon lokaci, waɗannan ƙananan gyare-gyare sun haɗu. Za ku haɓaka ma'ana ta shida wanda batutuwa, tsari, da tashoshin talla ke ba da mafi girman riba. Mafi mahimmanci, za ku iya nuna ƙimar ƙimar darussanku ga masu ruwa da tsaki, masu ba da kuɗi, ko kuma kuɗin ku. Gudanar da darussanku na tushen bayanai ya juya zamanku daga abubuwan da suka faru a cikin wani injiniya na ilimi, ci gaba, da ikon alama.

Tambayar ba ta kasance Shin yana da kyau ba? amma Yaya kyau kuma ta yaya za mu inganta shi? Ta hanyar yin aiki a kan tsarin saita makasudai da bin diddigin KPI, ka tabbata cewa kowane babban darasi da ka gudanar ba kawai aiki ne na lokaci ɗaya ba, amma abu ne mai maimaitawa, mai sauyawa wanda ke haifar da sakamako mai auna. Ko burinka shi ne ilimantarwa, juyawa, ko kuma wahayi, lambobin za su gaya maka daidai inda kake tsaye da kuma inda za ka je gaba.